NEXT LEVEL NOW

Milan, 23 October 2019

Smart retail is a given – but there are still so many opportunities to realise. In a market of moving strategies, the invisible tech that rules the fashion industry is working harder than ever to realise the next level now.

Innovation’s job will never be complete but in the meantime, what’s your business’ aspiring new normal?

09:15 - 09:30
Main Stage
speakers

Presentation

Welcome to e-P Summit 2019

// A warm welcome to e-P Summit from the Pitti Immagine team
// Celebrating a continued and essential focus on innovation

Speaker: Raffaello Napoleone, CEO, Pitti Immagine

Part 1 – Retail

Moderator: Karinna Nobbs, Educator & Founder, HOT:SECOND
09:40 - 10:10
Main Stage
speakers

In Conversation

Purpose, Product and the Channel Challenge

// Purpose-driven product and the power of storytelling
// Customer-centric feedback and responding to consumer needs
// Physical retail: evolving the point of sale through omnichannel engagement

Speaker: Sandeep Verma, Managing Director Europe, Allbirds
Interviewer: Ivan Carvalho, Milan Correspondant, Monocle Magazine
10:10 - 10:40
Main Stage
speakers

Presentation

The Messy State of e-Commerce

// Short and long term effects of the proliferation of distribution models
// Avoiding the downward spiral of prices and promotions
// Predicting demand and strategic merchandising planning

Speaker: Andrea Squatrito, CEO and Co-Founder, RE Analytics
10:40 - 11:10
Main Stage
speakers

Keynote

Zoom out: what does direct-to-consumer mean for a brand like Levi Strauss & Co.?

// Growth momentum and new horizons: taking branded business to the next level
// Innovative approaches to the physical - digital balance
// Engagement and consumer experience at the forefront

Speaker: Diana Dimitian, VP & Managing Director South Europe, Levi Strauss & Co.

Part 2 – Culture

Moderator: Francesca Mapelli, Director Southern Europe, Vice Fashion & Luxury Group
11:50 - 12:15
Main Stage
speakers

In Conversation

Retail Intelligence & Creative Identity

// Dialogue and brand development: the value of digital community, collaboration and expansion
// Digging deep into the spirit of Milano's creative culture
// Celebrating 10 years of MSGM and looking ahead to the next

Speaker: Massimo Giorgetti, Creative Director, MSGM
Interviewer: Francesca Mapelli, Director Southern Europe, Vice Fashion & Luxury Group
12:15 - 12:40
Main Stage
speakers

Presentation

From Platform to Product

// A fresh approach to digitally-driven commerce
// Developing content into incredible product
// Community-driven demand and innovative collaboration

Speakers: David Fischer, Founder & CEO, Highsnobiety
Emanuele Farneti, Editor-in-Chief, Vogue Italia
12:45 - 13:10
Main Stage
speakers

In Conversation

Refashion your (Mobile) Thinking

// Acknowledging enduring style rules against boundary-pushing trends
// How to embrace classic marketing principles and strategies without being constrained by them
// Adapt fashion marketing thinking to the mobile world

Sylvain Querne, Head of Retail and eCommerce Marketing, EMEA, Facebook
Gaetano Sallorenzo, CEO, Miroglio Fashion
13:10 - 13:30
Main Stage
speakers

Presentation

Start-up Thinking: Fashion Technology Accelerator

// Introducing a global infrastructure of early adopters transforming the fashion and luxury industry
// Collaboration is key: navigating key start-up opportunities across fashion retail
// Combining the need for innovation from corporate and the solutions coming from start-ups

Speaker: Giusy Cannone, CEO, Fashion Technology Accelerator
13:30 - 14:30
Networking Hall

Lunch Break

Food Time!

Part 3 – Innovation

Moderator: Kerry Murphy, Founder, The Fabricant
14:30 - 15:00
Main Stage
speakers

Presentation

Trailblazing Unified Commerce

// Priorities and subtle strategy shifts for future-proof omnichannel commerce
// Omnichannel rules and the pace of change: customer engagement
// 2019’s pioneering case studies

Speaker: Inès Visinet, Marketing Director Italy & France, Adyen
15:00 - 15:15
Main Stage
speakers

Presentation

Fashion data + delivery: optimise, analyse, personalise

// Mastering the art of available data usage
// Simplifying the purchase stage and instilling consumer confidence
// Customer loyalty throughout each touchpoint of the consumer journey

Speaker: Lars Rabe, Managing Director Europe, True Fit
15:15 - 15:55
Main Stage
speakers

Keynote

adDRESS the FUTURE

// An end-to-end walk-through of a successful start-up initiative
// Key challenges that were faced during the project
// A break-down of the major learnings and success stats as a result

Speaker: Ronny Mikalsen, CEO, Carlings

Part 4 – Inspiration

Moderator: Matteo Ward, Co-Founder & CEO, Wrad
15:55 - 16:20
Main Stage
speakers

Presentation

A Masterclass in Repositioning

// Leveraging trend to build a global sportswear brand
// Leveraging trend to build a global sportswear brand
// Keeping relevant and being true to who you are

Speaker: Simon Breckon, ellesse Brand Director, Pentland Brands Limited
16:15 - 16:40
Main Stage
speakers

Panel Discussion

Business Model management: Resale, Rental and what’s next for e-Commerce

// Confronting the multiple-platform + environmental mess of contemporary e-Commerce
// A fragmented distribution chain: solutions to the challenge
// The resale and rental phenomenon… who saw it coming and how far will it go?

Speakers: Werner Bossenmaier, Senior Director, Head of eCommerce & Digital Sales, Timberland
Vanessa Jacobs, Founder & CEO, The Restory
Moderator: Karinna Nobbs, Educator & Founder, HOT:SECOND
16:40 - 17:10
Main Stage
speakers

Keynote

Long Live the Flagship

// Experiential, physical retail should complement e-Commerce
// How can we encourage consumers to use their phone in-store to learn more about the brand
// It all comes down to data and innovation

Speaker: Franck Denglos, General Manager Italy, adidas