Creative Director, MSGM
Massimo’s career is heterogeneous and wide-ranging, allowing him to not only have a stylistic vision of the fashion product, but also a commercial and strategic one.
In 2009, in partnership with Paoloni Group, he founded the MSGM brand: a label that immediately became synonymous of great commercial and press success. MSGM has in its DNA a great design tradition, blending with the new millennium’s hallmark desire for revolution. In Milan in 2013, he opened his first MSGM mono-brand boutique, followed by stores in London, Tokyo, Hong, Dubai, Singapore, Macau, Beijing and Seoul.
In 2015, Massimo was appointed Creative Director of the brand Emilio Pucci, however left in 2017 having decided to return to focus 100% on his brand MSGM. Massimo Giorgetti remains artistic and creative director of the brand.