Agency and Fashion Lead, Facebook & Instagram
In Facebook since 2018, Mariano Di Benedetto is Agency and Fashion Lead with the responsibility of managing and developing relations with media, creative agencies and consultancy companies acting as an advisor for customers of the industry: a strategic consulting role aiming to increase the support to these partners and forge increasingly strategic and relevant relationships.
He began his digital adventure in HdPnet in 2001 and then moved to Dada Web & Mobile Company, following his economic studies. His passion for numbers and analytics led him to study in depth the effects of digital on business, identifying new forms of direct performance marketing. He joined Dentsu Aegis in 2005 to open the first search marketing unit. In 2010 he launched iProspect Italia and in 2014 he was appointed CDO of the Dentsu Aegis Network Group.