Vice President Central Europe, Levi Strauss & Co.
Born and raised in Venice, Italy, Lucia graduated in Economics at the Università Cà Foscari. She was appointed VP Central Europe for LS&Co in 2016, leading the business of Levi’s and Dockers Brands across Germany, Austria, Switzerland, Belgium, Netherlands and Luxembourg. Before then, she joined LS&Co as Head of Direct to Consumer for Europe leading the transformation and growth of the mono-brand company, franchise stores and e-commerce for 7 years. Lucia has been in the denim industry since the beginning of her career – previously as Head of Retail in Diesel between 2000 and 2010. Her interest and expertise in retail started in merchandise and planning at Gruppo Coin in 1998.