VP Sales, BasicNet Group
Lorenzo is VP Sales of BasicNet Group owner of Kappa®, Robe di Kappa®, Superga®, K-Way®, Sebago®, Briko®, Jesus® Jeans and Sabelt® brands. Born in Torino, he earned a Master’s degree in Management at ESCP Europe and graduated in Business Administration. During his Master’s he trained in London + Paris specializing in business studies before joining the family business.
In 2007 he joined the board of directors of BasicWorld Srl, BasicNet SpA’s holding company founded in 1994 by his father. In 2010 he joined BasicNet in Business Development, focusing in particular on emerging countries.