General Manager Italy, adidas
Franck is a business expert with a primary focus on consumers. He has managed various International positions at adidas in Sales, Retail and Marketing mainly at the Group’s Global Headquarter in Germany. More recently he took the lead of adidas Italy where he can truly live and push omnichannel and his consumer obsession.
He lives every day the excitement of driving a portfolio of Brands from performance to fashion through all channels of distribution to win the consumer in an ever changing digital world. Franck believes in seamless consumer journey. He loves driving changes. And he’s passionate about sports!