RE Analytics Partner of e-P Summit 2018 | 20-21 Nov. | Milan

RE Analytics is a Milan based intelligence boutique for business and investment research.

We independently collect, clean and enrich billions of unstructured data, delivering insights on brands and markets to companies, advisors and investors.

Our coverage spans through industries and sectors, supporting Clients from investment idea generation, due diligence and competitive intelligence in consumer goods, retail, real estate, accommodation and technology. Our Clients include asset managers, investment banks, advisory firms and companies.

 

Website: www.re-analytics.com
Contact Person:  Andrea Squatrito // CEO & Co-Funder

[email protected]

 

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INTERVIEW

RE Analytics calls itself a ” boutique” big data firm. The Milan-based company is in the business of building its own wealth of data out of an abyss that is today’s online web. Interactions, key searches are all small pieces that aid its clients in making crucial investment decisions for the future.
We chatted with CEO and co-Founder Andrea Squatrito to discuss how the firm is interacting with the fashion world in an ever-competitive digital playing field.

How does RE Analytics help fashion brands and companies put their best foot forward?

We watch, as an independent observer, all the different signals present in web services and all the traces in social network environments and key searches . We aggregate that data in order to understand the interaction, who their consumers are and what the brands have to offer.

Digital traces that are left everywhere. How is new data helping you understand today’s consumer?

By having a birds-eye view perspective on the scene, we are able to understand brand behavior, throughout all distribution channels, and what that means for the final consumer.

This has been a strong anticipating factor that has helped us in working with investors, in order to understand the health and the momentum of the single brands and their relationship with the final consumer.

What features are you working on right now, in addition to your existing analytical tools?

We are currently working on an index that tracks the health of a single brand on a global perspective in order to anticipate financial results. We have a keen eye on the distribution channels in the marketplace, new business models and how huge luxury conglomerates are interacting and what mergers and acquisitions are taking place.

What data should companies keep an eye on right now?

Priority one: prices and markdowns of their products. It’s really all about price per value perception of the final consumer. We are dealing with luxury and fashion goods and their prices are more closely related to art than it to consumer goods. The value that the consumer is willing to pay and it’s perceived as if the price is right. Also, understanding what distribution channels have value and what other websites

are not working for certain brands. together in the same direction as the brand.

What sort of data is important for investors?

Investors are taking into account alternative data that can justify and anticipate macro trends that a certain brand is going through. The success of a brand is driven not only by the appointing of a new designer, but a strong role is played by all management actions that are put in place. These truly allow the company to succeed.

Writing an IPO prospectus and the process of due diligence has changed with the dawn of big data. How has RE Analytics has helped in that area?

The online world in 2018 is far from it was in 2016… not only because more brands have e-commerce sites now but the share of revenue that goes through online is more relevant today. Also the explosion of social media has become an accurate mirror into reality and what happens on the ground and that is evidenced in the digital world today. Omnichannel has been a great push in uniting what takes place online and in-store. That consumer behavior is being monitored more than it was three years ago… and is now more relevant.